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Using Google URL Builder to Tag Banners and Adwords Campaigns

Tagging Banners In google analytics we can see referral data from various traffic sources, however if we're not able to link adwords and google analytics to see Adwords data in analytics, then we don't know further information such as when someone has clicked a paid advert or banner. So tagging banners using the Google URL builder allows us to label the campaign and content etc so we can...

19th of June 2015 By Simon

Google webmaster tools rebrands name for wider audience

 Google has recently rebranded their Google Webmaster Tools to be called "Google Search Console" as they are realising nowadays that many people in digital could be using the tool such as copywriters, Business owners, webmasters, developers as well as SEO's. How can Google Search Console benefit your business Google search console can : Help you monitor your search traffic It can...

30th of May 2015 By

Getting back into Googles Good book

As a webmaster you’re in charge of the strategy behind the website but if Google detects bad techniques with your site links, content etc., you could have breached Googled quality guidelines. To get around this there is a reconsideration request you can make in your Google Webmaster Tools dashboard. Google have just expanded their Google guidelines for reconsideration requests for removing any...

5th of February 2015 By

Panda 4.1 latest Update – Tips to avoid being hit

Keeping Panda 4.1 update in mind Panda targets websites that have low quality web content and targets websites that have duplicate content or content that's been scraped from other sites. If your website has a theme to the whole website but the information provided is thin on the ground then this will be classed as a site of low quality. Websites that specialise in a particular topic and provide...

9th of December 2014 By

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