Do you have a website and want to drive visitors, but don't want to be waiting ages for Google to list your business? If so, then this is for you. Although very budget controlled, you would need to be realistic with what budget to use with your PPC campaign as depending on budget, it's good to start from £5 - £10 a day or more. The plus side is your able to closely monitor the PPC campaign and pause or change your budget as and when needed. Your daily budget could sometimes exceed the daily limit, which is based on traffic fluctuations, but your monthly budget won't exceed the limit.
What is PPC
PPC Stands for Pay-Per-Click which is a term used on Google Ads Advertising whereby clicking on an advert sends a payment to Google. Pay per click advertising works differently to organic search results on Google. Paid Adverts appear above the normal search results and you can recognise these by the green box next to the adverts labelled "ad".
Paid Search Vs SEO
Paid Search Advertising works differently to the natural search results as paid search is a more targeted way to drive customers to your website. SEO takes time to put in place and is a long term strategy for your marketing, but even SEO can benefit from PPC as Paid Search can give you the necessary data needed when planning for naturally being found online. PPC can be setup in a much shorter time and is also able to be paused and tweaked quickly.
The advantage with PPC is that you control the budget. We will work with you in agreeing a set fee payable to adwords and a monthly management fee for Eadetech Web Design to manage adverts to ensure better Return on investment and lower cost per click.
Budget cane be more controlled, the more specific you are with locality, so running a PPC(Pay-Per-Click) campaign in Essex would be a good starting point, although some businesses may require a wider UK focus, which would require more budget allocated.
Google Ads Strategy
If you require a strategy from month to month, we can work with you to draft a strategy for further developing the success of your Google Ads management. Speak to us today for more information.
Frequently Asked Questions
Click below to see each answer
How does Google PPC work?
PPC or Pay-Per-Click, is a way to advertise on Google using paid adverts. Google Ads is a budget controlled platform, so you set a daily budget for spend, then when someone clicks your advert to call or visit your website - you pay a cost per click to Google.
What are the benefits of PPC?
- PPC can be set up in a very short amount of time.
- You can work within a strict budget
- You can pause a campaign at any given time
- You can schedule when the adverts are shown
- You can target specific locations where the adverts will be shown
- You can drive a phone call from a mobile via an advert click
Is SEO better than PPC?
Both are different in how they work - PPC marketing appears at the top and bottom of the search results, whereas SEO is organic and appears on the main body search results on Google based on your importance level, so this is very competitive, but then so are PPC Ads.
You have no guarantees how long SEO could take to get you competitively positioned, but once you gain good authority, you'll find your site appearing more organically without having to always manually promote the page which should be your aim.
Paid Ads can be costly, but gives faster results than SEO when starting promotion. An ideal scenario is to run both together as eventually you want to be naturally gaining traffic with SEO, but early on you’ll need the work coming in, so you will need to run PPC to get some faster way of enquiries coming through the door.
A good strategy is take a percentage of profits from PPC and use it towards an SEO campaign and run both alongside for maximum effect if possible.
How do I start a PPC campaign?
Once you have a Google account, you can sign-up to Google Ads - To start a Pay-Per-Click campaign you initially set up keywords, then ad-groups containing groups of keywords with relevant adverts.
Before settings up - Plan the focused location, keywords and copy of your adverts needed. Ensure your website has good copy and that the copy and keyword signals from your website matches that with which you will set up in the campaign.