Do you have a website and want to drive visitors, but don't want to be waiting ages for Google to list your business? If so, then this is for you. Although very budget controlled, you would need to be realistic with what budget to use with your PPC campaign as depending on budget, it's good to start from £5 - £10 a day or more. The plus side is your able to closely monitor the PPC campaign and pause or change your budget as and when needed. Your daily budget could sometimes exceed the daily limit, which is based on traffic fluctuations, but your monthly budget won''t exceed the limit.
What is PPC
PPC Stands for Per-Per-Click which is a term used on Google AdWords Advertising whereby clicking on an advert sends a payment to Google. Pay per click advertising works differently to organic search results on Google. Paid Adverts appear above the normal search results and you can recognise these by the green box next to the adverts labelled "ad".
Paid Search Vs SEO
Paid Search Advertising works differently to the natural search results as paid search is a more targeted way to drive customers to your website. SEO takes time to put in place and is a long term strategy for your marketing, but even SEO can benefit from PPC as Paid Search can give you the necessary data needed when planning for naturally being found online. PPC can be setup in a much shorter time and is also able to be paused and tweaked quickly.
The advantage with PPC is that you control the budget. We will work with you in agreeing a set fee payable to adwords and a monthly management fee for Eadetech Web Design to manage adverts to ensure better Return on investment and lower cost per click.
If you require a strategy from month to month, we can work with you to draft a strategy for further developing the success of your adwords management. Speak to us today for more information.