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promoting local business with google places for business

What is Google Places?

If you have not as yet setup an advert on Google Places for your business, your are missing out on potential business through people searching in and around your postcode. Google Places for business allows local businesses to be found for people searching in their local area for your desired business. You can use this for FREE and you are asked to create an advert with various information for your business such name, address, postcode, opening hours, industry you work in and any photos you can upload. People can search in Google or in Google Maps to get desired results. Having Google places costs nothing and is easy to setup. This is recommended to be setup as part of your Local SEO marketing strategy, especially with this being a free tool to plug into.

Validate your listing

Once you have created a listing, you will be sent a postcard with a verification code that you will need to validate your listing. This can take up to a few weeks. Once verified your business will be listed on Google Maps.

Checking your listing

Search on Google for your company name and on the left you will see your company name listing with the Pin for your address on Google Maps.

google maps

Also on Top right you will see a map with your company name, click the drop arrow to see all the information.

Display Types

There are different ways your local listing is displayed in Google which depends on where your company is searched. Searching for your business in Googles search, you will see this looks like the following:

local google search view

Searching on Google maps gives the following image:

local seo maps view

3 things that can influence a Google places listing:

  1. Locality
    When people are searching locally in your area for a place or business, your postcode determines the location, but helps too to add a locality keyword.
     
  2. Title
    It would be worthwhile putting the keyword and the locality in the title of the page instead of the business name which will assist in getting a better listings in Google maps and organic Google listings. Plus putting a keyword in the business name area will assist in being found for other terms that could be contained in the title.
     
  3. Reviews
    Getting reviews will improve the ranking of your listing over competitor listings. This gives your customers some trust you need at least 5 reviews to get 5 stars. Get your customers to review your business constantly. You will see a business that has had reviews on Google, take the following company, they have had 18 reviews.

maps

How to get Google reviews for your business

  1. Ensure you have logged into your Google Account
  2. Search for your company on Google Places
  3. Click your title to view your listing on Google Maps
  4. Once your listing opens up, Click “be the first to review”
  5. You will then see the review screen that you can provide your customer and in the URL, you will see a unique URL you’re your business which you can give to your customers. https://plus.google.com/107590041022316174371/about?gl=uk&hl=en&review=1
  6. Rate the business with a 1 -5 rating (5 being the best)
  7. Enter a statement describing the experience you received from the company
    maps listing
  8. Click Publish and the review will be added to your Google Plus page

Tips

  • You can send the code to customers via a QR code generator or add your link to any newsletter or email signature.
  • Only get authentic reviews as it’s honest and will give customers a true overview of the services your company provide.
  • Reviews are great for Search Engine Optimisation - The more reviews the business has, the more likeliness you would show up on the first page of Google in the local results.
24th of January 2014 By Simon

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