in the ever-changing world of SEO and digital marketing, it can be tough trying to stay on top of everything. However, in 2014, there remain a number of important on-page elements that you should be investing time into creating. If you do nothing else SEO-wise this year, then do the following:
We should preface this: blog for a reason. Which reason is largely down to you: some company blogs inform, others entertain, others seek to help out those that aren’t familiar with the industry in question. As long as your post either provides information or fun (the ultimate aim is, of course, is to write posts that do both!) then you're probably on the right track. Blogs, done right, remain an invaluable investment.
Author your posts
A more recent trend, Google Authorship nonetheless remains an effective way to build an online presence. Whilst there's no 100% confirmation that author reputation is a ranking factor, you can put a substantial bet on the fact that it very soon will be! Authorship enables the search engines to directly see when pieces have been written by a particular person, even across different websites. If you're writing top-notch blog posts, why wouldn't you want to be credited for them?
Create proper URLs
It's amazing how many people still don't take the time to ensure that their URL addresses are worth looking for. Here's a free tip - static, keyword-rich URLs still receive preference in the search engines. As a general rule, you want to aim for less than 100 characters in length, words that are separated by either hyphens or dashes, URLs that include no more than 3 sub-directories, and the inclusion of local terms when local SERPs are being targeted.
The Title Tag
No matter how much great content you create elsewhere, there’s no excuse for not making sure your title tag is top-notch. Think about it: the title tag is what those searching will click on - of course it's important! If you don't have an enticing title tag, you might be losing clicks. Include any keywords naturally rather than jamming them in, and include your company name as part of the tag. As with all SEO best practises, of course, this is subject to change: who knows what we'll be doing in a year from now! Include keywords naturally Keywords will always be included in content. Those that cry 'but it's not natural!' are taking the wrong approach. Think it through: is a washing machine manufacturer going to be able to avoid using the term 'washing machine' in their copy? No! The best approach to take is to simply write blog posts purely for the sake of creating something of value, and then see which keywords have naturally occurred as a result. Don't just try and jam them in: it just looks horrible.
A few years ago, writing blog posts was a cinch: 250 words maximum. Any writer worth their salt could knock up a blog in ten minutes (or even less!). These days, nothing less than 450 words or so is really worth it. Oh, and if you're struggling to come up with 450 words about a topic, then it's probably a sign that the topic doesn’t warrant further explanation.26th of February 2014 By Simon